Certainly, there’s more than $100 million worth of start-ups interested in getting money from the fund. Since announcing the launch, Kleiner Perkins has received about 1,500 pitches from entrepreneurs. Some 15% are business-focused, and for the most part are simply trying to replicate successful online models on a mobile platform, something Murphy said doesn’t appeal to Kleiner Perkins. The other 85% of the business plans have been for consumer-oriented services - social networking, games, mobile communications. Murphy said he was surprised to see how many entrepreneurs are focused on health care as well. “Probably about 7% of the plans are in health care, so it’s nice to see some people thinking about new use cases and solving other problems that haven’t been addressed on the Internet but might be better addressed on the mobile phone,” he said.
Private Equity Analyst - Iphone apps are on the way
